4 thoughts on “WeChat community operation management plan”
Jacquelyn
For a community operator, the main job is to carry out daily operations and maintenance of the community. In a community, whether it is the WeChat group or the QQ group, if it is not maintained, it will generally go through the three stages of the Jianzhu-Chat-Advertising Professor, and eventually go to death. Therefore, after the community is established, we need to use various methods in various ways. Maintain the vitality of the community with the means, and ultimately achieve the results of the expected community.
S specific implementation of the daily operation and maintenance of the community can be summarized as the following items. This: The community cannot be produced out of thin air. When we find the target user, we need to build the community, import users into the community, and then do the next step. The first step of community operation is to build a group. After the group is built, we must find a way to notify users to enter the group by mail, SMS and other methods. You can use the operating guide community to pull new codes, to establish group rules: After the user enters the community, if you do not regulate the community, the group will soon be filled with advertisements. Over time, this community will die. Essence Therefore, after the establishment of the community, group rules must be established to prevent group members from publish unrelated information and maintain the community atmosphere. The user answer: The user’s joining the community must be to meet certain needs of their own needs, such as interest in interest, learning needs, social needs. In order to solve their needs, users sometimes ask questions in the community. Therefore, as operators, they should pay attention to internal information of the community, understand user intentions, and provide solutions. Maintain user contact with such behavior and pave the way for the next user transformation.
How to maintain management of WeChat community operations, detailed explanations of whale hunting marketing
1, first point: improve group rules
irregularity, unsatisfactory, and group rules, all entering groups, all entering groups The talents will work in accordance with this rule, so before a newcomer enters the group, we must first send him a group of rules to let him read this group rules carefully.
If we do not have this group rules, then many newcomers do not know what we are going to do after entering the group? When we repeat the movement for thousands of times, many people will perform it. When we keep repeating, many people will actively abide by the group regulations, and slowly form a group culture n
2, the second point: hold a shocking welcome ceremony
We have all had such an experience, that is, after we joined a group with excitement, we found that there was no group in this group. People speak, and no one welcomes you. The atmosphere of the whole group is deadly. Then, you will feel disappointed with this group.
So when we have new people, after entering the group, we must welcome it warmly. For example, it can be said: “Welcome to a certain group to join a certain group.” The partner also welcomes, so after this newcomer enters the group, he will find a feeling of a home. Of course, we must write it in the group rules!
We every time a newcomer enters, we must insist on this action, and the simple things are repeated, then it will form a subtlety. When a newcomer comes in in the future, everyone will self -support to support themselves. This welcome habit.
3, third point: Provide value to group friends
one person to enter our group, it is nothing more than wanting to learn new things, master new new things, master new new things, master new new things, master new things Skills, expanding new connections, and finding some new projects, so we must provide this value to group friends from time to time, such as we share some dry goods, some projects, or introduce some people to know everyone to know everyone When we provide value for group friends, then our group friends will recognize our group.
4, the fourth point: Modify the group nickname
to the unified nickname, for example, we can make rules, new people are called masters, second The individual is called the second brother, and the third person is the third brother, so when the group friends in the group have a common nickname, then everyone will feel very kind and have some sense of identity.
can also be other group nicknames. For example: city name
has a benefit of uniform nicknames. If you are in a variety of, it may be difficult to remember someone.
5, Point Fifth: regular cleansing personnel
We we need to clean up a group of people who have long -term diving and not speaking every other time. After cleaning up these people who do not speak, the proportion of activity in our group will be greatly improved. In fact, people who do not speak for a long time have no meaning in the group. Only 20 people are talking about 100 people, then others will feel that there are so many people in the group. How can only 20 people be active? If you only clean up this group with only 30 people, then others will feel, wow, 30 people have people who have people. 20 people are active! It seems that the group looks very active.
6, point 6: Create mystery
people are curious. When you don’t want him to know, the more he wants to know For example, you talked to a few group members in private, and then you asked in the group in a few days. Last time you gave you the product, how about it?
The people may say that the experience outfits you have sent me have been received. It has been used for a few days in a row. It feels good, thank you, if there are 2 to 3 people in the group say this If you do, there will definitely be some people who are panicked. He will feel that you all have a product? Why don’t I know this? He will be scared, and he will take the initiative to consult in the group, and he will be more active.
7, seventh point: organizational activity
activity is divided into online activities and offline activities, for example, we can find 1 weekly, find 1 1 week, find 1 1 week, find 1 a week, find 1 a week 1 Two people let them share them in the group. If some people have dry goods, but if he does not share, then we can turn ourselves into a host and use interviews to ask questions and answers to share. You can share health knowledge in the group and how to do micro -quotient, daily mentality, life perception, etc.
8, point eighth: upgrade group iteration
. If if If our group has always been tepid, then we need to re -establish a group, and then tell everyone that we are going to hold new activities and new gameplay in the new group.
The people who really follow our group, he will follow us. Of course, if we want to do group iteration, we must stay enough Over the case, those who are willing to follow us will definitely enter the new group with us, and he will be left over by us.
9, ninth point: red envelope blasting
red envelopes are a catalyst for our increase in group interaction, and it is also a necessary skill for our maintenance groups, for example,, for example,, for example,, for example, We can activate everyone’s enthusiasm through the form of red envelopes before sharing dry goods, or before speaking important things.
10, Tenth Point: Create trust
The biggest feature of WeChat group is the high degree of activity. Among such a social platform that new members joined every day, trust becomes extremely scarce valuable resources. No wonder, among the people we deal with every day, how many are the real knowledge and trust?
In today’s society, indifference and suspicion may have become a psychological alert for most people to protect themselves! Remember to say: No trust, no transaction.
What do you mean? In other words, if you and friends in the group have not established a certain sense of trust, it is very difficult for you to deal with them. Therefore, everyone must pass a few things in the group to let everyone trust you!
The whale hunting WeChat management system is a professional WeChat personal number aggregation management system. It is an efficient system for independent research and development of enterprises, WeChat, and WeChat operations.
This has one -click, private domain flow pool construction, circle of friends circle marketing, community management, customer management, monitoring management … and so on.
I use the webot community assistant myself. I have used a lot of others. I think stability and security are the most important! Now that the functions are very similar, it is mainly the problem of practicality and speed of function. I think the webot community assistant is the best use of so many WeChat assistants. Real -name recommendation . As for the group function, I think their family is also relatively complete. It is completely imitated by man -operated, so security is okay. Functional, basic functions, and I need it. Multi -group broadcasting, group hair, welcome words, and so on. The key to the simple operation is that customer service is also very patient. You can search Baidu -webot community assistant official website
First, the shocking welcome ceremony 2. Repeat group culture third, provide value . R n. Manufacturing mystery Seventh, organizational activities 8. Community iteration
For a community operator, the main job is to carry out daily operations and maintenance of the community. In a community, whether it is the WeChat group or the QQ group, if it is not maintained, it will generally go through the three stages of the Jianzhu-Chat-Advertising Professor, and eventually go to death. Therefore, after the community is established, we need to use various methods in various ways. Maintain the vitality of the community with the means, and ultimately achieve the results of the expected community.
S specific implementation of the daily operation and maintenance of the community can be summarized as the following items.
This: The community cannot be produced out of thin air. When we find the target user, we need to build the community, import users into the community, and then do the next step. The first step of community operation is to build a group. After the group is built, we must find a way to notify users to enter the group by mail, SMS and other methods. You can use the operating guide community to pull new codes,
to establish group rules: After the user enters the community, if you do not regulate the community, the group will soon be filled with advertisements. Over time, this community will die. Essence Therefore, after the establishment of the community, group rules must be established to prevent group members from publish unrelated information and maintain the community atmosphere.
The user answer: The user’s joining the community must be to meet certain needs of their own needs, such as interest in interest, learning needs, social needs. In order to solve their needs, users sometimes ask questions in the community. Therefore, as operators, they should pay attention to internal information of the community, understand user intentions, and provide solutions. Maintain user contact with such behavior and pave the way for the next user transformation.
How to maintain management of WeChat community operations, detailed explanations of whale hunting marketing
1, first point: improve group rules
irregularity, unsatisfactory, and group rules, all entering groups, all entering groups The talents will work in accordance with this rule, so before a newcomer enters the group, we must first send him a group of rules to let him read this group rules carefully.
If we do not have this group rules, then many newcomers do not know what we are going to do after entering the group? When we repeat the movement for thousands of times, many people will perform it. When we keep repeating, many people will actively abide by the group regulations, and slowly form a group culture n
2, the second point: hold a shocking welcome ceremony
We have all had such an experience, that is, after we joined a group with excitement, we found that there was no group in this group. People speak, and no one welcomes you. The atmosphere of the whole group is deadly. Then, you will feel disappointed with this group.
So when we have new people, after entering the group, we must welcome it warmly. For example, it can be said: “Welcome to a certain group to join a certain group.” The partner also welcomes, so after this newcomer enters the group, he will find a feeling of a home. Of course, we must write it in the group rules!
We every time a newcomer enters, we must insist on this action, and the simple things are repeated, then it will form a subtlety. When a newcomer comes in in the future, everyone will self -support to support themselves. This welcome habit.
3, third point: Provide value to group friends
one person to enter our group, it is nothing more than wanting to learn new things, master new new things, master new new things, master new new things, master new things Skills, expanding new connections, and finding some new projects, so we must provide this value to group friends from time to time, such as we share some dry goods, some projects, or introduce some people to know everyone to know everyone When we provide value for group friends, then our group friends will recognize our group.
4, the fourth point: Modify the group nickname
to the unified nickname, for example, we can make rules, new people are called masters, second The individual is called the second brother, and the third person is the third brother, so when the group friends in the group have a common nickname, then everyone will feel very kind and have some sense of identity.
can also be other group nicknames. For example: city name
has a benefit of uniform nicknames. If you are in a variety of, it may be difficult to remember someone.
5, Point Fifth: regular cleansing personnel
We we need to clean up a group of people who have long -term diving and not speaking every other time. After cleaning up these people who do not speak, the proportion of activity in our group will be greatly improved. In fact, people who do not speak for a long time have no meaning in the group. Only 20 people are talking about 100 people, then others will feel that there are so many people in the group. How can only 20 people be active? If you only clean up this group with only 30 people, then others will feel, wow, 30 people have people who have people. 20 people are active! It seems that the group looks very active.
6, point 6: Create mystery
people are curious. When you don’t want him to know, the more he wants to know For example, you talked to a few group members in private, and then you asked in the group in a few days. Last time you gave you the product, how about it?
The people may say that the experience outfits you have sent me have been received. It has been used for a few days in a row. It feels good, thank you, if there are 2 to 3 people in the group say this If you do, there will definitely be some people who are panicked. He will feel that you all have a product? Why don’t I know this? He will be scared, and he will take the initiative to consult in the group, and he will be more active.
7, seventh point: organizational activity
activity is divided into online activities and offline activities, for example, we can find 1 weekly, find 1 1 week, find 1 1 week, find 1 a week, find 1 a week 1 Two people let them share them in the group. If some people have dry goods, but if he does not share, then we can turn ourselves into a host and use interviews to ask questions and answers to share. You can share health knowledge in the group and how to do micro -quotient, daily mentality, life perception, etc.
8, point eighth: upgrade group iteration
. If if If our group has always been tepid, then we need to re -establish a group, and then tell everyone that we are going to hold new activities and new gameplay in the new group.
The people who really follow our group, he will follow us. Of course, if we want to do group iteration, we must stay enough Over the case, those who are willing to follow us will definitely enter the new group with us, and he will be left over by us.
9, ninth point: red envelope blasting
red envelopes are a catalyst for our increase in group interaction, and it is also a necessary skill for our maintenance groups, for example,, for example,, for example,, for example, We can activate everyone’s enthusiasm through the form of red envelopes before sharing dry goods, or before speaking important things.
10, Tenth Point: Create trust
The biggest feature of WeChat group is the high degree of activity. Among such a social platform that new members joined every day, trust becomes extremely scarce valuable resources. No wonder, among the people we deal with every day, how many are the real knowledge and trust?
In today’s society, indifference and suspicion may have become a psychological alert for most people to protect themselves!
Remember to say: No trust, no transaction.
What do you mean? In other words, if you and friends in the group have not established a certain sense of trust, it is very difficult for you to deal with them. Therefore, everyone must pass a few things in the group to let everyone trust you!
The whale hunting WeChat management system is a professional WeChat personal number aggregation management system. It is an efficient system for independent research and development of enterprises, WeChat, and WeChat operations.
This has one -click, private domain flow pool construction, circle of friends circle marketing, community management, customer management, monitoring management … and so on.
I use the webot community assistant myself. I have used a lot of others. I think stability and security are the most important! Now that the functions are very similar, it is mainly the problem of practicality and speed of function. I think the webot community assistant is the best use of so many WeChat assistants. Real -name recommendation
. As for the group function, I think their family is also relatively complete. It is completely imitated by man -operated, so security is okay. Functional, basic functions, and I need it. Multi -group broadcasting, group hair, welcome words, and so on. The key to the simple operation is that customer service is also very patient.
You can search Baidu -webot community assistant official website
First, the shocking welcome ceremony
2. Repeat group culture
third, provide value
. R n. Manufacturing mystery
Seventh, organizational activities
8. Community iteration