According to the different target customers, what types can the CRM management system be divided into?

1 thought on “According to the different target customers, what types can the CRM management system be divided into?”

  1. Classification according to the target customer
    not all enterprises can perform similar CRM strategies, which also means that when different departments or regions of the same company are considering the implementation of CRM, they may actually have different business business need.
    At the same time, another often appears in different technical infrastructure. Therefore, it is the basic classification method of most CRM according to the customer’s industry characteristics and the size of the enterprise.
    If in enterprise applications, the more high -end applications, the larger the industry difference, and the higher the requirements of the customer’s industryization. Therefore, there are some special industry solutions, such as banks, communications, large retail and other CRM applications solutions to solve plan. For low -end applications, standard products based on different application models are often used to meet the needs of different customer bases.
    generally divided CRM into three categories:
    The enterprise CRM with global or large enterprises as target customers;
    CRM;
    CRM, a small and medium -sized enterprise with more than 200 companies.
    It in terms of CRM, large enterprises are very different from small and medium -sized enterprises.
    Janexin CRM
    The large enterprise has a clear division of labor in terms of business. Each business system has its own vertical institutions across the region, forming a huge and complex organizational system for enterprises. The exchange and sharing of information in different areas are extremely difficult; at the same time, the business scale of large enterprises is much larger than that of small and medium -sized enterprises, resulting in a huge amount of information; again, large enterprises emphasize strict process management in business operations.
    . SMEs should be lighter and simple in organizational institutions. The division of labor is not necessarily clear, and it is more flexible in operation. Therefore, the CRM software used by large enterprises is much more complex than the CRM software of SMEs. For a long time, many domestic reports and materials introduced CRM are often based on CRM solutions for large enterprises. This leads to an illusion: it seems that CRM is very complicated and huge. In fact, there are many CRM software worth thousands of dollars worth of SMEs, and there are many simple and easy to use.

    , the requirements of the company’s scale are becoming more and more casual, because more and more CRM providers provide different products based on different situations. The main CRM providers have always aimed at enterprise customers and gradually shifted to medium -sized markets because the latter’s growth potential is greater. Companies aimed at enterprise -level customers include Siebel, Oracle, etc.
    The other companies, such as Jianxin CRM and other companies aimed at small and medium -sized enterprises. Although the integrated software package they provided did not have the depth of large software packages, the functions were rich and practical.

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