The convention and exhibition industry is an emerging industry that drives local tourism, transportation, restaurants and related service industries by holding large international conferences and exhibitions. The convention and exhibition industry is a new rising industry. In recent years, more than 40 cities in my country have regarded the exhibition industry as the pillar industry of urban economic development. Judging from the current development of the industry in various places, there is a basically the same characteristic that they all adopt the government -led exhibition development model. From the perspective of effects, the development model of government exhibition has played a very important role in expanding urban development space and enhancing the status of cities at home and abroad. However, because the operation of this model is not understood, the blindness is very large, resulting in the idle of many infrastructure, and the functions of some large conventions and exhibition centers have changed. The operating characteristics of the leading exhibition development model of foreign government: The so -called government -led convention and exhibition development model refers to the development model of the exhibition industry with the national government as the main body. This model emphasizes the corporate operation in the government background and the powerful macro -control capabilities of the market. Internationally, the country’s led -oriented development model includes Germany, Singapore and South Korea. The practice of such countries has the following characteristics: 1. Authoritative organizations with leading industries, strong macro control capabilities, and the market order of the Congress exhibition. Established in 1907, the German Trade Exhibition Association (AUMA) is the highest association of the German exhibition industry. Although it is a consortium composed of exhibitors, buyers, and expo organizers, it has the functions of many governments. powerful. There are three main responsibilities of the association: First, formulate strict rules and regulations and corresponding evaluation indicators, and scientifically select the exhibition varieties of exhibition cities in Germany and the selection of expo organizers. Second, a comprehensive inspection of exhibitions around the world provides a scientific basis for the issuance of sponsorship of the German government. Third, formulate strategic planning for long -term exhibition development, review the plans for each exhibition, and eliminate exhibitions that are not in line with market changes. 2. Highlight government service functions and attach importance to the overall image of the exhibition. Established in 1974, the Singapore Tourism Agency Exhibition Conference Office, which uses sales promotion, information provision, and coordination as its main functions. Specific responsibilities are: First, assist and cooperate with the exhibition company to carry out work, introduce the excellent conditions of Singapore’s international convention and exhibitions to the international exhibition, and promote various exhibitions held in Singapore. Second, formulate preferential policies to ensure the income of the exhibition company. For example, the Singapore Exhibition Department does not charge any fees from Singapore’s convention companies; exhibitions can be held without any approval procedures. 3. Emphasize government support and guidance functions. The development of the exhibition economy requires advanced infrastructure, and the government’s early capital investment directly affects the speed of urban convention and exhibition economy development. At the same time, how to use emerging industries to support the economic development of the economy is not developed are also a problem considering the government -led convention and exhibition development model. In this regard, South Korea’s experience is worth learning from. The economy is backward in the area where the Guangzhou City of Gwangju City is located. In order to drive the development of the local hotel industry, catering industry, tourism industry and other service industries, and improve the economic backwardness of the region. The South Korean government mainly implements two major strategic measures: First, the government directly invested and built a modern exhibition center, that is, the exhibition center named after the former President of South Korea. The center is the only exhibition center invested by the government in 7 exhibition centers in South Korea. Second, rely on local advantageous industries, tap cultural connotation, and build brand exhibitions. Guangzhou is the birthplace of Korean kimchi and is known as “delicious hometown.” By hosting a series of festivals that have held the theme of “Five Thousand Years of Kimchi, from Gwangju to the World Celebration”, the image of Gwangju Exhibition City was quickly recognized by the market. [Edit this paragraph] Five convention and exhibition economic belts For more than 20 years of reform and opening up, the Chinese convention and exhibition industry has developed rapidly in cities, especially in Beijing, Shanghai, Guangzhou, Dalian, and Chengdu. The “Bohai Rim, Yangtze River Delta, Pearl River Delta, Northeast, and Middle and Western Regions” were formed. The Bohai Rim Convention and Exhibition Economic Belt -focusing on Beijing as the center, Tianjin, Langfang and other cities. wide. The Yangtze River Delta Convention and Exhibition Economic Belt -centered on Shanghai, and cities such as Nanjing, Hangzhou, Ningbo, Suzhou and other cities have formed. The industry brings high point, high government support, reasonable planning layout, strong trade color, great influence of geographical advantages, great influence of industrial structure, and huge development potential. The Pearl River Delta Convention and Exhibition Economic Belt -with Guangzhou as the center and the Canton Fair as a booster, with Shenzhen, Zhuhai, Xiamen Dongguan and other urban agglomerations, formed a high degree of international and modernization, outstanding structure characteristics of the exhibition industry, the area and industry of the exhibition and exhibition and industry Distributed exhibition economic belt. The Northeast Convention and Exhibition Economic Belt -centered on Dalian and cities such as Shenyang and Changchun, relying on the industrial advantages of the Northeast Industrial Base and the location advantages of Northeast Asia, formed Changchun’s SAIC Expo, Shenyang’s blogmating blog Fair, Dalian’s clothing show and other brand exhibitions. Middle and Western Convention and Exhibition Economic Belt -convention and exhibition economic belts focusing on Chengdu, Chongqing, Xi’an and other cities. Through continuous development, Chengdu’s Western International Expo, Chongqing’s Gao Exchange, Xi’an East and West Fair Conferences have formed Wait for brand exhibitions.
The convention and exhibition industry is an emerging industry that drives local tourism, transportation, restaurants and related service industries by holding large international conferences and exhibitions. The convention and exhibition industry is a new rising industry. In recent years, more than 40 cities in my country have regarded the exhibition industry as the pillar industry of urban economic development. Judging from the current development of the industry in various places, there is a basically the same characteristic that they all adopt the government -led exhibition development model. From the perspective of effects, the development model of government exhibition has played a very important role in expanding urban development space and enhancing the status of cities at home and abroad. However, because the operation of this model is not understood, the blindness is very large, resulting in the idle of many infrastructure, and the functions of some large conventions and exhibition centers have changed. The operating characteristics of the leading exhibition development model of foreign government: The so -called government -led convention and exhibition development model refers to the development model of the exhibition industry with the national government as the main body. This model emphasizes the corporate operation in the government background and the powerful macro -control capabilities of the market. Internationally, the country’s led -oriented development model includes Germany, Singapore and South Korea. The practice of such countries has the following characteristics: 1. Authoritative organizations with leading industries, strong macro control capabilities, and the market order of the Congress exhibition. Established in 1907, the German Trade Exhibition Association (AUMA) is the highest association of the German exhibition industry. Although it is a consortium composed of exhibitors, buyers, and expo organizers, it has the functions of many governments. powerful. There are three main responsibilities of the association: First, formulate strict rules and regulations and corresponding evaluation indicators, and scientifically select the exhibition varieties of exhibition cities in Germany and the selection of expo organizers. Second, a comprehensive inspection of exhibitions around the world provides a scientific basis for the issuance of sponsorship of the German government. Third, formulate strategic planning for long -term exhibition development, review the plans for each exhibition, and eliminate exhibitions that are not in line with market changes. 2. Highlight government service functions and attach importance to the overall image of the exhibition. Established in 1974, the Singapore Tourism Agency Exhibition Conference Office, which uses sales promotion, information provision, and coordination as its main functions. Specific responsibilities are: First, assist and cooperate with the exhibition company to carry out work, introduce the excellent conditions of Singapore’s international convention and exhibitions to the international exhibition, and promote various exhibitions held in Singapore. Second, formulate preferential policies to ensure the income of the exhibition company. For example, the Singapore Exhibition Department does not charge any fees from Singapore’s convention companies; exhibitions can be held without any approval procedures. 3. Emphasize government support and guidance functions. The development of the exhibition economy requires advanced infrastructure, and the government’s early capital investment directly affects the speed of urban convention and exhibition economy development. At the same time, how to use emerging industries to support the economic development of the economy is not developed are also a problem considering the government -led convention and exhibition development model. In this regard, South Korea’s experience is worth learning from. The economy is backward in the area where the Guangzhou City of Gwangju City is located. In order to drive the development of the local hotel industry, catering industry, tourism industry and other service industries, and improve the economic backwardness of the region. The South Korean government mainly implements two major strategic measures: First, the government directly invested and built a modern exhibition center, that is, the exhibition center named after the former President of South Korea. The center is the only exhibition center invested by the government in 7 exhibition centers in South Korea. Second, rely on local advantageous industries, tap cultural connotation, and build brand exhibitions. Guangzhou is the birthplace of Korean kimchi and is known as “delicious hometown.” By hosting a series of festivals that have held the theme of “Five Thousand Years of Kimchi, from Gwangju to the World Celebration”, the image of Gwangju Exhibition City was quickly recognized by the market.
[Edit this paragraph] Five convention and exhibition economic belts
For more than 20 years of reform and opening up, the Chinese convention and exhibition industry has developed rapidly in cities, especially in Beijing, Shanghai, Guangzhou, Dalian, and Chengdu. The “Bohai Rim, Yangtze River Delta, Pearl River Delta, Northeast, and Middle and Western Regions” were formed. The Bohai Rim Convention and Exhibition Economic Belt -focusing on Beijing as the center, Tianjin, Langfang and other cities. wide. The Yangtze River Delta Convention and Exhibition Economic Belt -centered on Shanghai, and cities such as Nanjing, Hangzhou, Ningbo, Suzhou and other cities have formed. The industry brings high point, high government support, reasonable planning layout, strong trade color, great influence of geographical advantages, great influence of industrial structure, and huge development potential. The Pearl River Delta Convention and Exhibition Economic Belt -with Guangzhou as the center and the Canton Fair as a booster, with Shenzhen, Zhuhai, Xiamen Dongguan and other urban agglomerations, formed a high degree of international and modernization, outstanding structure characteristics of the exhibition industry, the area and industry of the exhibition and exhibition and industry Distributed exhibition economic belt. The Northeast Convention and Exhibition Economic Belt -centered on Dalian and cities such as Shenyang and Changchun, relying on the industrial advantages of the Northeast Industrial Base and the location advantages of Northeast Asia, formed Changchun’s SAIC Expo, Shenyang’s blogmating blog Fair, Dalian’s clothing show and other brand exhibitions. Middle and Western Convention and Exhibition Economic Belt -convention and exhibition economic belts focusing on Chengdu, Chongqing, Xi’an and other cities. Through continuous development, Chengdu’s Western International Expo, Chongqing’s Gao Exchange, Xi’an East and West Fair Conferences have formed Wait for brand exhibitions.