In 2022, the “keyword” article of the website optimized operation

In the work of SEO, we know that content is a very important factor. Each job cannot be separated from this foundation, but the content and keywords have the most intuitive factor. The reasonable use of keywords is allocated to any URL in the website, which plays a decisive role in the SEO work of the entire site.

. So what are the “keywords” of the website optimized operation in 2022, what are the attention?
In the experience of optimizing the previous keywords, the Internet Talk Research Institute will explain through the following content:
1. Basic content
In general, when we do SEO, there are many keywords and keywords. Related SEO terms mainly include:
① Popular keywords: usually mainly refer to the keywords of a hot topic of a certain industry, and it can also be understood as the core keywords of a corporate website.
② long tail keywords: mainly refer to keywords with the main business of the enterprise, related keywords, usually relatively low competition.
③ the latest keywords: Generally, the latest keywords in a certain industry may be the most popular new trend at the moment or new technology.
④ Industry Keywords: Generally referring to keywords in a certain industry.
⑤ Keyword density: mainly refers to the frequency of the keywords of a page, which is usually considered to be the core keywords of a page, but due to the problem of the correlation, this is not particularly accurate.
⑥ Keywords hot: similar to the keyword index, it emphasizes the influence of a keyword, especially the instant heat.
⑦The keyword price: Generally, it mainly refers to the bid price of the bidding ranking, and it also refers to the quotation of keywords that are optimized naturally.
⑧ Keyword library: When the establishment of any website, the keywords need to be expanded and sorted out. It is a list of keywords in the vertical industry.

2. Keyword layout
Is when we master some basic knowledge of keywords, we will enter the stage of keyword expansion. For details, you can refer to the following content:
① Keyword mining: Usually we use keyword mining tools to expand the keywords of Baidu, and organize their own keyword lists for layout in the website.
② Keywords planner: A software in Baidu’s keyword bidding ranking, you can query related information about some relatively accurate commercial values, such as: competition and search volume.
③ how to write keywords: How to write keywords in each column of the website, what details need to be paid to.
④ Keyword strategy: For any website, we may need to formulate optimization strategies in the process of doing SEO. It knows that we search for optimization processes.
⑤ Baidu keyword search: When doing keywords, we should take different websites, what kind of strategies should we adopt, why the keyword ranking first will be you.
3. Keyword tools
Sometimes during the process of keyword research, we always encounter various tools. Whether to use these tools, we also need to determine according to the actual situation. Usually, we usually depend on the actual situation. Usually It may include the following content:
① Brush keywords drop box: This is a technology of a keyword search box. Generally, in order to increase the brand awareness, some SEO practitioners perform related words for a certain industry keywords. Brush.
② Keyword analysis tools: Generally mainly used to analyze the competitiveness of a keyword, including: the volume, Baidu index, bidding ranking, related popularity, etc.
③ Keyword query tool: It is mainly used to query the ranking of keywords and regularly perform keyword ranking monitoring.
④ Keyword ranking improvement tool: It is a tool that can quickly improve the website ranking in a short period of time, similar to the fast ranking system. suggestion.
Summary: For the understanding of keyword rankings, we still have many details to discuss, and the above content is for reference only!