3 thoughts on “What is the development of early education industry? Is there a market?”
Homer
1. Overview of the Early Education Industry Industry Chain Prepromus is divided according to the service form, which can be divided into two categories: full -time and non -full -time system. Among them, full-time includes three categories: hosting (0-3 years old), kindergarten (3-6 years old), and preschool (5-6 years old); non-full-time system mainly includes parent-child education/activities and early childhood courses (mainly 3-6 years old) The two categories, including parent-child education/activities, include family education (0-6 years old), parent-child tour (0-6 years old), and early education center (0-3 years old). With the development of the industry, the early education industry has developed the peripheral industries that provide support and services to the core industry on the basis of the above core industries. In recent years, various Internet products have also flourished. The early education industry chain is increasingly richer Complete. 2, upstream of the industrial chain -Digital early early education products are fierce The types of digital products in the early education category are diverse. Take early education learning machines as an example. There are many brands and fierce competition in the industry. The leading brands of some early education machines are listed below: 3, the middle reaches of the industry chain -Early education industry investment and financing active n according to IT orange statistics, according to statistics from IT orange, Since 2013, the investment and financing of the domestic early education industry has begun to outbreak. In 2020, the number of investment and financing incidents in the early education industry was 40, and the scale of investment and financing reached 11.644 billion yuan, a significant increase of 54.82%year -on -year. Judging from the round of financing incidents in 2020, the number of angel round events reached 10, and the strategic investment amount was the largest, reaching 10.063 billion yuan. In IT orange statistics, since 2021, the number of investment and financing incidents in the early education industry has reached 15, with a total amount of 4.798 billion yuan. Zhixin Capital, Tencent Investment and Light Source Capital. -The rapid growth of the scale of the early education industry . Although the birth rate of newborn births has declined sharply in recent years, the size of the new birth population is large. In addition, with the increase of people’s income level, parents have early childhood to childhood. The improvement of education awareness and education consumption has greatly promoted the development of the early education market. Parents’ understanding and methods of infant education are the core elements that constitute the needs of the early education industry. The higher the degree of recognition of the necessity and effect of early education, the higher the rigidity of the early education industry. With the continuous improvement of national income, the new generation of parents’ consumption concepts have been upgraded, the state has released the family planning policy, the policies of the childcare industry are continuously introduced, and the continuous expansion of the size of the preschool education market has created a good start for the early and preschool education markets. At present my country’s early education industry has entered a stage of steady development. 2015-2020, the market size of the early education industry in my country increased year by year, with an average annual compound growth rate of 17.19%. Slightly decreased than in previous years. The market size of the early education industry has increased by more than 10%for many years, and it is expected to exceed 327 billion yuan in 2021. The potential market is huge. It is expected that it will continue to develop rapidly in the future. -Course is based on knowledge and skills training According to the characteristics of children’s development, early education is different. Specifically, for early education for children 0-3 years old Such as hearing, touch, vision, coordination, etc.; for early education of children 4-6 years old, they focus on comprehensive quality and skills training, such as children’s English and artistic skills. The on different market demand, domestic early education can be roughly divided into four categories: thinking training, language training, interest training, and comprehensive categories. Among them, thinking training, language training, and interest training are also known as professional categories, mainly for children aged 4-6; the characteristics of comprehensive early education institutions are rich software and hardware facilities, introducing various curriculum content, etc., and more, etc. The cultivation of the physical function of infants and young children is suitable for children aged 0-6. Irds from the development of early education in my country and the content of early education in the market, early education in my country is more focused on children’s knowledge, skills, art, and interest training, mainly for children aged 3-6. Such as language early education market, dance early education market, music early education market, calligraphy and art early education market, etc. If in various early education segment markets, it is mainly based on language early education. Due to the important position of English education in my country’s education system for a long time, language early education is mainly English education. Note: sample volume n = 1644; Investigation time in April 2021 4, downstream of the industry chain -The size of the age of child -age children is growing From the perspective of kindergarten in the garden, 2014 Since the beginning of the year, the number of preschool education kindergartens has continued to increase in the number of gardens, and the overall growth rate of 2018-2020 has slowed down. According to statistics from the Ministry of Education, as of the end of 2020, the number of young children in the country was 48.183 million, an increase of 1.044 million from the previous year. With the recognition of early-generation parents’ recognition of early education, infants aged 0-6 have a demand for early education in all ages, and there is a certain proportion of consumer groups in the early education market. Among the infants and young children who received early education, as of April 2021, according to the survey data, children aged 2-3 years old accounted for 27.5%, while children aged 2-4 accounted for more than 50%. Note: Strawberry Pi research community, sample volume = 1644; survey time in April 2021. -Birth rate decreased, loose fertility policy From the perspective of the birth of my country’s population in recent years, the number of babies’ births increased year by year from 2010 to 2014, from 15.95 million in 2010 to 2014 in 2014 16.87 million, but the growth rate is relatively slow; in 2015, the population of the country was 16.55 million, a slight decrease of 320,000 from 2014. The “comprehensive two -child” policy was implemented in 2016. Peak, but afterwards, it fell greatly. In 2020, data from the Ministry of Public Security showed that the number of newborn registrations was only 10.35 million. The decrease of over 2 million, a significant decrease of about 15%from 2019. On the evening of April 14, 2021, the central bank’s official WeChat published a work paper, pointing out the severe situation of the population faced in my country, and pointed out that it should be fully let go and encourages fertility. Effectively solve the difficulties of women in pregnancy, production, entry, and enrollment. -The number of Chinese early education institutions is increasing The number of kindergartens. From 2010 to 2019, the number of kindergartens in my country has continued to increase, and the growth rate has slowed in recent years. As of the end of 2019, there were 281,200 kindergartens in my country, a year -on -year increase of 5.44%. -Duke of early education curriculum scenes In the early education industry, nearly 40%of the parents chose offline institutions, and 34.7%of parents chose the combination of online and offline. Parents pay attention to children’s experience in early education courses. Compared with online, offline institutions are more advantageous and can meet parents’ childcare needs. But due to the impact of the epidemic, the further development of online education has been stimulated. At the same time, with the development of the digital economy, the companionship of online early education courses is prominent, and online early education courses have become the choice of many parents. Note: sample volume n = 1644; Investigation time in April 2021 -The development potential in the field of downtime Data show that in recent years, Chinese infants and young children have been in various care services The entry rate of the institution is less than 5%. In 2021, data from the Health Construction Commission showed that more than 80 % of parents had the needs of infants and young children. Parents of infants and young children have a strong demand for childcare, but at present, the relevant policies and regulations of domestic infant childcare services are not complete. The nursery institutions lack standardized management. The enthusiasm of social forces to handle nursery institutions is low, and the contradiction between supply and demand in the market is prominent. In March 2021, the government work report pointed out that in 2021, the number of infants and young children under the age of 3 in the age of 3 has increased to 4.5. China’s low -age education field has a lot of room for development. The early age education is gradually becoming a trend Compared with the post -80s mother, the post -90s mothers have a more positive attitude towards the early teaching of their children. For children 0-1 years old, the 90-post-90 mother who is ready for early education to receive early education has 6.1%more than the 80s mother. Young mothers have a stronger awareness of early education and have a more positive attitude. Early education is becoming a trend. 5. Competitive pattern -The brand of early education institutions The domestic early education leader can be roughly divided into three categories from the development background and mode: the first category is to introduce curriculum content from the original foreign version. To do a certain degree of localization in operation, positioning high -end, represented by Golden Baby; the second category is based on advanced education concepts and methods of overseas, combined with domestic needs for secondary development, such as sports babies; the third category is based on mainstream domestic domestic mainstream Educational concepts or in order to highlight a certain characteristics, localized independent research and development. Among them, the second type of Chinese and Western early education models are more popular. In 2021, according to the current data of the early Education Center, the distribution of early education center outlets in the first -tier cities in Beijing, Shanghai, Guangzhou and Shenzhen accounted for 13.88%of the country. Throughout the development of various early education brands in recent years, the operational situation of hundreds of early education brands such as Beijing, Shanghai, Guangzhou, and Nantong has been evaluated on the spot. Teaching and other prestige platforms of the prestige platform, analysis and appraisal of big data statistics, analyzed the latest ten early early teaching rankings in 2021: -regional competition pattern: international early education brand focuses on the first and second -tier cities. n Cathered the total of 7 representative early education institutions in accordance with the official website of each early education institution. There were 481 outlets in first -tier cities, with a total of 1,876 outlets in second -tier cities, and a total of 1971 cities in the third -tier and below cities. Of the seven representative early education institutions, the largest number of stores was red, yellow and blue, reaching 1,300, followed by Mijim, reaching 511. The international early education brands are mostly distributed in first -tier and second -tier cities, but given that Golden Baby and Meijim have a high unit price, a large number of members in single stores, and a relatively high store in first- and second -tier cities. In local early education brands, red and yellow and blue ranks first with the size of 1,300 offline institutions. Among them, the number of outlets in first -tier cities accounted for 6.8%, and the number of cities with three tiers reached 809. Local early education brands are mostly distributed in third -tier cities, and they serve consumers with small and medium -sized cities with low customer unit price. Inned for revenue, the leading enterprises in the early education industry in my country are Golden Baby and Mijim. 6. Demand trends: AI technology online offline fusion With the maturity of artificial intelligence and the continuous penetration of its vertical domain, more and more AI technology is moved to the iteration of early education products to iteration. Development. The development trend of the early education industry is mainly reflected in the following points: It data above and analysis are all from the “Analysis Report of the Prediction and Investment Strategic Planning Planning Planning Plan for the Development of the Early Education Industry in China”.
In recent years, parents have paid more and more attention to preschool education, and the early education industry has gradually developed. At the same time, with the integration of the Internet, the ecosystem of the early education industry has become more diversified. The Internet integration into the early education ecosystem The early education market can be divided into two parts: kindergarten education and family education. With the Internet incorporating the early education market, the combination of online and offline has become the main trend of the development of the early education market. Specifically, online includes kindergarten education information solutions, preschool children’s education application apps, and offline including preschool education brands, puzzle toys, and book audio -visual products. Plip -run kindergartens accounted for more than 60 % Muoror kindergarten is divided into school categories, which can be divided into kindergartens, preschool classes can be divided into education departments, collective office, private, public institutions, other departments, local enterprises, local enterprises There are 7 categories of the office, including private, education departments, collective offices, public institutions and other departments. According to data released by the Ministry of Education on August 8, 2019, my country has 266677 kindergartens in 2018. Among them, private kindergartens were 16,5779, accounting for 62.16%, ranking first. Note: The above data is the data released by the Ministry of Education on August 8, 2019. The data in 2019 has not been announced. The 2018 data is based on the analysis basis Note: The above data is the Ministry of Education. The data announced on the 8th of January has not been announced in 2019. Here is the analysis basis in 2018 The per capita educational expenditure has increased. In the year, the per capita consumption expenditure of urban residents in our country increased year by year, and the proportion of per capita education, culture and entertainment consumption expenditure remained between 10%-12%of the total per capita consumption expenditure, reflecting the consumption expenditure of urban residents’ education, culture and entertainment consumption in my country’s urban residents. The structure is relatively stable. In 2019, the per capita consumption expenditure of urban residents in my country reached 28,063 yuan, of which the per capita education, cultural and entertainment consumption expenditure was 3328 yuan, accounting for 11.86%. 2013-18, the per capita consumption expenditure of rural residents in my country increased steadily. Among them, the proportion of education, culture and entertainment consumption expenditure increased by a small increase year by year, and the proportion of 2019 exceeded 10%for the first time. In 2019, the per capita consumption expenditure of rural residents was 1,3328 yuan, of which the education, culture and entertainment consumption expenditure was 1482 yuan, accounting for 11.12%. With the continuous improvement of national income, the new generation of parents’ consumption concepts have been upgraded, the state has released the family planning policy, the policies of the childcare industry are continuously introduced, and the continuous expansion of the size of the preschool education market has created a good start for the early and preschool education markets. At present my country’s early education industry has entered a stage of steady development. From 2010 to 2019, the market size of the early education industry in my country increased year by year, with an average annual compound growth rate of 15.44%; in 2010, the market size of China’s early education industry was only 62 billion yuan, 190 billion yuan in 2017, and in 2019 reached about 250 billion yuan. my country’s early education market size can reach 290 billion yuan. -The above data comes from the “Analysis Report on the Planning Forecast and Investment Strategic Planning of China’s Early Education Industry”
China’s early education market will become popular all the way in the next ten years, and the market will only become bigger and bigger, because the average growth rate of early education consumer markets will be as high as 28%, and the demand for early education consumption will significantly exceed the early education institutions. Growth. The “Outline of Chinese Children’s Development” of the State Council pointed out that children’s periods are a critical period for human physiological and psychological development, and education must be trained from early childhood. The “Fifteenth Plan” of the Ministry of Education also clearly states that “it is necessary to attach importance to the development of early childhood education and strive to enable urban and rural children to receive various forms of preschool education before entering elementary school.” The government’s attention has given birth to the rapid development of the early education market. At present, early infant education industry has become another consumer hotspot that has been highly concerned after the real estate and medical industry. The strong growth of the early education market will definitely promote the consumption of residents and promote the sustainable development of the national economy.
1. Overview of the Early Education Industry Industry Chain
Prepromus is divided according to the service form, which can be divided into two categories: full -time and non -full -time system. Among them, full-time includes three categories: hosting (0-3 years old), kindergarten (3-6 years old), and preschool (5-6 years old); non-full-time system mainly includes parent-child education/activities and early childhood courses (mainly 3-6 years old) The two categories, including parent-child education/activities, include family education (0-6 years old), parent-child tour (0-6 years old), and early education center (0-3 years old).
With the development of the industry, the early education industry has developed the peripheral industries that provide support and services to the core industry on the basis of the above core industries. In recent years, various Internet products have also flourished. The early education industry chain is increasingly richer Complete.
2, upstream of the industrial chain
-Digital early early education products are fierce
The types of digital products in the early education category are diverse. Take early education learning machines as an example. There are many brands and fierce competition in the industry. The leading brands of some early education machines are listed below:
3, the middle reaches of the industry chain
-Early education industry investment and financing active n according to IT orange statistics, according to statistics from IT orange, Since 2013, the investment and financing of the domestic early education industry has begun to outbreak. In 2020, the number of investment and financing incidents in the early education industry was 40, and the scale of investment and financing reached 11.644 billion yuan, a significant increase of 54.82%year -on -year. Judging from the round of financing incidents in 2020, the number of angel round events reached 10, and the strategic investment amount was the largest, reaching 10.063 billion yuan.
In IT orange statistics, since 2021, the number of investment and financing incidents in the early education industry has reached 15, with a total amount of 4.798 billion yuan. Zhixin Capital, Tencent Investment and Light Source Capital.
-The rapid growth of the scale of the early education industry
. Although the birth rate of newborn births has declined sharply in recent years, the size of the new birth population is large. In addition, with the increase of people’s income level, parents have early childhood to childhood. The improvement of education awareness and education consumption has greatly promoted the development of the early education market. Parents’ understanding and methods of infant education are the core elements that constitute the needs of the early education industry. The higher the degree of recognition of the necessity and effect of early education, the higher the rigidity of the early education industry.
With the continuous improvement of national income, the new generation of parents’ consumption concepts have been upgraded, the state has released the family planning policy, the policies of the childcare industry are continuously introduced, and the continuous expansion of the size of the preschool education market has created a good start for the early and preschool education markets. At present my country’s early education industry has entered a stage of steady development.
2015-2020, the market size of the early education industry in my country increased year by year, with an average annual compound growth rate of 17.19%. Slightly decreased than in previous years. The market size of the early education industry has increased by more than 10%for many years, and it is expected to exceed 327 billion yuan in 2021. The potential market is huge. It is expected that it will continue to develop rapidly in the future.
-Course is based on knowledge and skills training
According to the characteristics of children’s development, early education is different. Specifically, for early education for children 0-3 years old Such as hearing, touch, vision, coordination, etc.; for early education of children 4-6 years old, they focus on comprehensive quality and skills training, such as children’s English and artistic skills.
The on different market demand, domestic early education can be roughly divided into four categories: thinking training, language training, interest training, and comprehensive categories. Among them, thinking training, language training, and interest training are also known as professional categories, mainly for children aged 4-6; the characteristics of comprehensive early education institutions are rich software and hardware facilities, introducing various curriculum content, etc., and more, etc. The cultivation of the physical function of infants and young children is suitable for children aged 0-6.
Irds from the development of early education in my country and the content of early education in the market, early education in my country is more focused on children’s knowledge, skills, art, and interest training, mainly for children aged 3-6. Such as language early education market, dance early education market, music early education market, calligraphy and art early education market, etc.
If in various early education segment markets, it is mainly based on language early education. Due to the important position of English education in my country’s education system for a long time, language early education is mainly English education.
Note: sample volume n = 1644; Investigation time in April 2021
4, downstream of the industry chain
-The size of the age of child -age children is growing
From the perspective of kindergarten in the garden, 2014 Since the beginning of the year, the number of preschool education kindergartens has continued to increase in the number of gardens, and the overall growth rate of 2018-2020 has slowed down. According to statistics from the Ministry of Education, as of the end of 2020, the number of young children in the country was 48.183 million, an increase of 1.044 million from the previous year.
With the recognition of early-generation parents’ recognition of early education, infants aged 0-6 have a demand for early education in all ages, and there is a certain proportion of consumer groups in the early education market. Among the infants and young children who received early education, as of April 2021, according to the survey data, children aged 2-3 years old accounted for 27.5%, while children aged 2-4 accounted for more than 50%.
Note: Strawberry Pi research community, sample volume = 1644; survey time in April 2021.
-Birth rate decreased, loose fertility policy
From the perspective of the birth of my country’s population in recent years, the number of babies’ births increased year by year from 2010 to 2014, from 15.95 million in 2010 to 2014 in 2014 16.87 million, but the growth rate is relatively slow; in 2015, the population of the country was 16.55 million, a slight decrease of 320,000 from 2014. The “comprehensive two -child” policy was implemented in 2016. Peak, but afterwards, it fell greatly.
In 2020, data from the Ministry of Public Security showed that the number of newborn registrations was only 10.35 million. The decrease of over 2 million, a significant decrease of about 15%from 2019.
On the evening of April 14, 2021, the central bank’s official WeChat published a work paper, pointing out the severe situation of the population faced in my country, and pointed out that it should be fully let go and encourages fertility. Effectively solve the difficulties of women in pregnancy, production, entry, and enrollment.
-The number of Chinese early education institutions is increasing
The number of kindergartens. From 2010 to 2019, the number of kindergartens in my country has continued to increase, and the growth rate has slowed in recent years. As of the end of 2019, there were 281,200 kindergartens in my country, a year -on -year increase of 5.44%.
-Duke of early education curriculum scenes
In the early education industry, nearly 40%of the parents chose offline institutions, and 34.7%of parents chose the combination of online and offline. Parents pay attention to children’s experience in early education courses. Compared with online, offline institutions are more advantageous and can meet parents’ childcare needs.
But due to the impact of the epidemic, the further development of online education has been stimulated. At the same time, with the development of the digital economy, the companionship of online early education courses is prominent, and online early education courses have become the choice of many parents.
Note: sample volume n = 1644; Investigation time in April 2021
-The development potential in the field of downtime
Data show that in recent years, Chinese infants and young children have been in various care services The entry rate of the institution is less than 5%. In 2021, data from the Health Construction Commission showed that more than 80 % of parents had the needs of infants and young children. Parents of infants and young children have a strong demand for childcare, but at present, the relevant policies and regulations of domestic infant childcare services are not complete. The nursery institutions lack standardized management. The enthusiasm of social forces to handle nursery institutions is low, and the contradiction between supply and demand in the market is prominent.
In March 2021, the government work report pointed out that in 2021, the number of infants and young children under the age of 3 in the age of 3 has increased to 4.5. China’s low -age education field has a lot of room for development.
The early age education is gradually becoming a trend
Compared with the post -80s mother, the post -90s mothers have a more positive attitude towards the early teaching of their children. For children 0-1 years old, the 90-post-90 mother who is ready for early education to receive early education has 6.1%more than the 80s mother. Young mothers have a stronger awareness of early education and have a more positive attitude. Early education is becoming a trend.
5. Competitive pattern
-The brand of early education institutions
The domestic early education leader can be roughly divided into three categories from the development background and mode: the first category is to introduce curriculum content from the original foreign version. To do a certain degree of localization in operation, positioning high -end, represented by Golden Baby; the second category is based on advanced education concepts and methods of overseas, combined with domestic needs for secondary development, such as sports babies; the third category is based on mainstream domestic domestic mainstream Educational concepts or in order to highlight a certain characteristics, localized independent research and development. Among them, the second type of Chinese and Western early education models are more popular.
In 2021, according to the current data of the early Education Center, the distribution of early education center outlets in the first -tier cities in Beijing, Shanghai, Guangzhou and Shenzhen accounted for 13.88%of the country. Throughout the development of various early education brands in recent years, the operational situation of hundreds of early education brands such as Beijing, Shanghai, Guangzhou, and Nantong has been evaluated on the spot. Teaching and other prestige platforms of the prestige platform, analysis and appraisal of big data statistics, analyzed the latest ten early early teaching rankings in 2021:
-regional competition pattern: international early education brand focuses on the first and second -tier cities. n Cathered the total of 7 representative early education institutions in accordance with the official website of each early education institution. There were 481 outlets in first -tier cities, with a total of 1,876 outlets in second -tier cities, and a total of 1971 cities in the third -tier and below cities. Of the seven representative early education institutions, the largest number of stores was red, yellow and blue, reaching 1,300, followed by Mijim, reaching 511.
The international early education brands are mostly distributed in first -tier and second -tier cities, but given that Golden Baby and Meijim have a high unit price, a large number of members in single stores, and a relatively high store in first- and second -tier cities.
In local early education brands, red and yellow and blue ranks first with the size of 1,300 offline institutions. Among them, the number of outlets in first -tier cities accounted for 6.8%, and the number of cities with three tiers reached 809. Local early education brands are mostly distributed in third -tier cities, and they serve consumers with small and medium -sized cities with low customer unit price.
Inned for revenue, the leading enterprises in the early education industry in my country are Golden Baby and Mijim.
6. Demand trends: AI technology online offline fusion
With the maturity of artificial intelligence and the continuous penetration of its vertical domain, more and more AI technology is moved to the iteration of early education products to iteration. Development. The development trend of the early education industry is mainly reflected in the following points:
It data above and analysis are all from the “Analysis Report of the Prediction and Investment Strategic Planning Planning Planning Plan for the Development of the Early Education Industry in China”.
In recent years, parents have paid more and more attention to preschool education, and the early education industry has gradually developed. At the same time, with the integration of the Internet, the ecosystem of the early education industry has become more diversified.
The Internet integration into the early education ecosystem
The early education market can be divided into two parts: kindergarten education and family education. With the Internet incorporating the early education market, the combination of online and offline has become the main trend of the development of the early education market. Specifically, online includes kindergarten education information solutions, preschool children’s education application apps, and offline including preschool education brands, puzzle toys, and book audio -visual products.
Plip -run kindergartens accounted for more than 60 %
Muoror kindergarten is divided into school categories, which can be divided into kindergartens, preschool classes can be divided into education departments, collective office, private, public institutions, other departments, local enterprises, local enterprises There are 7 categories of the office, including private, education departments, collective offices, public institutions and other departments. According to data released by the Ministry of Education on August 8, 2019, my country has 266677 kindergartens in 2018. Among them, private kindergartens were 16,5779, accounting for 62.16%, ranking first.
Note: The above data is the data released by the Ministry of Education on August 8, 2019. The data in 2019 has not been announced. The 2018 data is based on the analysis basis
Note: The above data is the Ministry of Education. The data announced on the 8th of January has not been announced in 2019. Here is the analysis basis in 2018
The per capita educational expenditure has increased. In the year, the per capita consumption expenditure of urban residents in our country increased year by year, and the proportion of per capita education, culture and entertainment consumption expenditure remained between 10%-12%of the total per capita consumption expenditure, reflecting the consumption expenditure of urban residents’ education, culture and entertainment consumption in my country’s urban residents. The structure is relatively stable. In 2019, the per capita consumption expenditure of urban residents in my country reached 28,063 yuan, of which the per capita education, cultural and entertainment consumption expenditure was 3328 yuan, accounting for 11.86%.
2013-18, the per capita consumption expenditure of rural residents in my country increased steadily. Among them, the proportion of education, culture and entertainment consumption expenditure increased by a small increase year by year, and the proportion of 2019 exceeded 10%for the first time. In 2019, the per capita consumption expenditure of rural residents was 1,3328 yuan, of which the education, culture and entertainment consumption expenditure was 1482 yuan, accounting for 11.12%.
With the continuous improvement of national income, the new generation of parents’ consumption concepts have been upgraded, the state has released the family planning policy, the policies of the childcare industry are continuously introduced, and the continuous expansion of the size of the preschool education market has created a good start for the early and preschool education markets. At present my country’s early education industry has entered a stage of steady development. From 2010 to 2019, the market size of the early education industry in my country increased year by year, with an average annual compound growth rate of 15.44%; in 2010, the market size of China’s early education industry was only 62 billion yuan, 190 billion yuan in 2017, and in 2019 reached about 250 billion yuan. my country’s early education market size can reach 290 billion yuan.
-The above data comes from the “Analysis Report on the Planning Forecast and Investment Strategic Planning of China’s Early Education Industry”
China’s early education market will become popular all the way in the next ten years, and the market will only become bigger and bigger, because the average growth rate of early education consumer markets will be as high as 28%, and the demand for early education consumption will significantly exceed the early education institutions. Growth.
The “Outline of Chinese Children’s Development” of the State Council pointed out that children’s periods are a critical period for human physiological and psychological development, and education must be trained from early childhood. The “Fifteenth Plan” of the Ministry of Education also clearly states that “it is necessary to attach importance to the development of early childhood education and strive to enable urban and rural children to receive various forms of preschool education before entering elementary school.” The government’s attention has given birth to the rapid development of the early education market. At present, early infant education industry has become another consumer hotspot that has been highly concerned after the real estate and medical industry. The strong growth of the early education market will definitely promote the consumption of residents and promote the sustainable development of the national economy.