What is financial marketing? What are the main characteristics of it? What are the main types of?

Financial marketing is an organic combination of finance and marketing. It is an applied management discipline established on the basis of economics, management, behavior science and finance, and marketing. The financial market refers to the place where financial and financial communication or financial commodities (that is, financial assets)
trading venues.
The characteristics of financial marketing:
1 The nature of financial marketing -belongs to service marketing.
2 The process of financial marketing -implementation of overall marketing.
3 The concept of financial marketing -focusing on relationship marketing.
4 Financial marketing method -adopt direct channels.
5 Functions of financial marketing -implementation of dual marketing.
The characteristics of the financial market:
1 intangible
2 Difference
3 irregularities
4 cannot be stored
5 similarity
6 value -added
Financial marketing main body:
1 bank
2 insurance company
3 securities company
4 Housing Mutual Aid Association
5 Trust Fund Company
6 Financial Company