5 thoughts on “What is the overall strategy of the enterprise”
Yolanda
1. Strategic ideas, that is, the basic idea of guiding the formulation and implementation of the operation strategy is the total of the awareness and attitude of the various major relationships and major issues that the corporate leaders and the employees and the masses. In production and operation activities, the role of the system, the role of the soul, and the guidance. 2, strategic goals refer to the company’s guidance of strategic ideas, and based on the analysis of subjective conditions, the total level to be achieved during the strategic period is the substantial content of the business strategy. Strategic goals are the basic basis for evaluating and selecting business strategic solutions. 3, strategic focus refers to those aspects that have a key role in achieving strategic goals and have development advantages or need to strengthen themselves. They are the focus of corporate funds, labor and technical investment. Essence The three basic elements of the strategic control of expansion data: 1. Strategic evaluation standards refer to the strategic goals or standards and are the basis for strategic control. Generally consisting of quantitative and qualitative standards. 2, actual results are the actual level in the process of strategic implementation. 3. Performance evaluation: Compare the actual results with the target or standards, three cases: more than the target or standard, just equal, and lower than the target. It is lower than the goal to indicate that the strategic goal is not realized, and amendments should be taken or strategic adjustments should be taken. Reference materials Source: Baidu Encyclopedia-Business Strategy
Corporate strategy is a strategy of corporate overall, long -term, and basic issues. In the form of expression, corporate strategy can be divided into three forms: extended, stable, and contracted. Expanding strategic expansion strategy refers to the strategic form that adopts a positive offensive attitude, which is mainly suitable for industry leading enterprises, companies with development strength and enterprises in emerging industries. Specific strategic forms include: market penetration strategies, diversified business strategies, and joint operation strategies. 1. Market penetration strategy Market penetration strategy refers to the expansion strategy to realize the market gradually expansion. This strategy can expand production scale, increase production capacity, increase product functions, improve product purposes, broaden sales channels, develop new markets, reduce product costs, and reduce product costs. The concentrated resource advantage and other single strategies or combined strategies are carried out. The core of its strategy is reflected in two aspects: using existing products to open up new markets to achieve penetration and provide new products to existing markets to achieve penetration. Market penetration strategy is a typical competitive strategy, mainly including: cost -leading strategy, differentiation strategy, and centralized strategy. Cost -leading strategy is to strengthen cost control, so that the overall operating cost of the enterprise is at the lowest level of the industry; the differentiated strategy is the different characteristic of the company’s business characteristics (from the aspects of products, brands, service methods, development strategies, etc.). Strategy; centralized strategy is the strategy of enterprises to form professional advantages (serving professional markets or based on a certain regional market, etc.) through centralized resources. In textbooks, cost -leading strategies, differentiation strategies, and centralized strategies are called “business strategies”, “business strategies” or “direct competition strategies”. 2. The diversified operation strategy of diversified operations refers to the expansion strategy of two or more industries that operate two or more industries at the same time. Comprehensive diversification. Tongxin diversification is the use of the original technology and advantageous resources to face the diversified operation of the new market and new customers to increase the realization of new businesses; the level of diversification is a diversified operation of new technologies to increase the realization of new businesses for the existing market and customers. ; Comprehensive diversification is a diversified operation that directly uses new technologies to enter the new market. The diversified business strategy is suitable for the choice of large and medium -sized enterprises. The strategy can make full use of the business resources of the enterprise, improve the utilization rate of idle assets, expand the scope of business, relieve competition pressure, reduce operating costs, disperse operating risks, enhance comprehensive competitive advantages, accelerate acceleration Groupization process. However, the implementation of a diversified strategy should consider selecting the association, corporate control, and cross -industry investment risks. 3. Joint operation strategy and joint operation strategy refers to the expansion strategy of two or more independent business entities to jointly establish an extended strategy of operating entities or corporate groups, which is an inevitable form for socio -economic development to a certain stage. The implementation of this strategy is conducive to the effective combination and reasonable allocation of corporate resources, increase the scale of operating capital, achieve complementary advantages, enhance the competitiveness of gathering, accelerate the expansion speed, and promote the development of large -scale economy. In Western countries with developed industries, joint operations mainly adopt the form of controlling the establishment of enterprise groups. The common characteristics of each group are: Two two types of shareholding (mutual shareholding) and one -way shareholding are used, and they are divided into two control methods of the group with large banks as the core and the large manufacturer of large manufacturers. Essence In China, the joint operation mainly adopts the form of mergers, mergers, holding, and shares. The establishment of an enterprise alliance body through horizontal joint joint operation can be divided into: integrated strategy, corporate group strategy, corporate merger strategy, corporate merger There are four types of strategy. The corporate consolidation strategy refers to the conjunction of the unity of assets, public relations, and business activities through the same authority and operating rights through the ownership and operating rights, and jointly establish a joint form of a new legal person qualification. Adopting a consolidated strategy to optimize the resource structure, achieve complementary advantages, and expand the scale of business, but it is also easy to absorb non -performing assets and increase the risk of mergers. Enterprise merger strategy is a joint form that enterprises obtain all assets or control of another enterprise through cash purchase or stock exchange. It is characterized by: an merged enterprise abandon the legal person’s qualification and transfer property rights, but retains the name of the original enterprise to become a durable enterprise. A mellasty enterprises obtain property rights and bear the responsibility and obligation of the debt and debt of the merged corporate corporate. Through mergers, it can integrate social resources, expand production scale, and rapidly increase corporate output, but it is also easy to disperse corporate resources and lead to business out of control. The stable strategy and stable strategy is a strategic form of a stable development attitude. It is mainly suitable for the choice of medium and below enterprises or large -scale enterprises with downturn, which can be divided into: no growth strategy (maintenance of output, brand, image, status and other levels Two strategic forms, the micro -growth strategy (the level of competition is slightly increased on the original). The strategy emphasizes the preservation power and can effectively control the risk of business, but the development speed is slow and the competitive power is weak. The shrinking strategic contraction strategy is a strategic form of conservative business attitude. It is mainly suitable for the choice of crisis companies with weak markets, inflation, products entering the recession period, management out of control, operating losses, insufficient funds, lack of resources, and vague development directions. It can be divided into three strategic forms: transfer strategy, retreat strategy, and liquidation strategy. The transfer strategy is the strategy of changing the business plan and adjusting the operation and deployment, transferring market areas (mainly from large markets to small markets) or industry fields (shifting from high -tech to low -tech fields); The strategy of expenditure, reducing output, exiting or abandoning some regional or market channels; the liquidation strategy is to repay the debt or stop operating activities by selling or transferring parts of the enterprise or all assets. The advantages of a shrinking strategy are through integrating effective resources, optimizing the industrial structure, preserving living power, reducing the loss of corporate losses, continuing the life of the enterprise, and can strengthen internal restructuring through centralized resource advantages to make new development. Its disadvantage is that it is easy to abandon some effective resources, affect the reputation of the enterprise, lead to low morale, cause talent loss, and threaten enterprises to survive. Adjusting business ideas, implementing system management, streamlined organizations, optimizing industrial structure, revitalizing backlog funds, and unnecessary expenses of compression are the focus of the strategy needs.
The overall strategy can generally be divided into: defense strategy, stable strategy, tightening strategy, hybrid strategy, offensive strategy, and growth strategy. 1. Defense strategy is also known as “defensive strategy”. One of the competitive strategies. Enterprises maintain the status quo or respond to the incident of incidents that may harm the competitive advantage and profitability of enterprises. Including tightening, peeling, liquidation, etc. 2, stable strategy refers to the same strategic goal as the company follows the same past, maintaining a consistent growth rate without changing basic products or business scope. It is a strategy that adopts products, markets and other aspects of attacking as the purpose of attacking, and safe operations, and does not take greater risks. 3. The so -called tightening strategy refers to a business strategy that is a business strategy with a large strategic area and basic level from the current strategic operation field and basic level. Compared with the stable strategy and growth strategy, a tightening strategy is a negative development strategy. 4. The mixed strategy is a combination of stable strategy, growth strategy and austerity strategy. In fact, many companies with a certain scale are not just a strategy. In the long run, it is a variety of strategies. In conjunction with. 5, Growth, also known as Expansion, Attack Strategy, and Development Strategy (or translated as a growth strategy). From the perspective of enterprise development, any successful enterprise should go through a period of lack of growth strategy, because in essence, only the growth strategy can continuously expand the size of the enterprise, so that the company’s competitiveness is weak and small. Small enterprises have developed into a large large enterprise. This in corporate strategic management has many types of strategic types that can be selected. This is not only because of the different perspectives of corporate decision makers, but also because the enterprise has different levels, different internal qualities, and external environment. Choose different strategies under conditions.
The content of the overall strategy of the enterprise includes: 1. Selection of business scope; 2. Specific advantages of service scope; 3. The target result.
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1. Strategic ideas, that is, the basic idea of guiding the formulation and implementation of the operation strategy is the total of the awareness and attitude of the various major relationships and major issues that the corporate leaders and the employees and the masses. In production and operation activities, the role of the system, the role of the soul, and the guidance.
2, strategic goals refer to the company’s guidance of strategic ideas, and based on the analysis of subjective conditions, the total level to be achieved during the strategic period is the substantial content of the business strategy. Strategic goals are the basic basis for evaluating and selecting business strategic solutions.
3, strategic focus refers to those aspects that have a key role in achieving strategic goals and have development advantages or need to strengthen themselves. They are the focus of corporate funds, labor and technical investment. Essence
The three basic elements of the strategic control of expansion data:
1. Strategic evaluation standards refer to the strategic goals or standards and are the basis for strategic control. Generally consisting of quantitative and qualitative standards.
2, actual results are the actual level in the process of strategic implementation.
3. Performance evaluation: Compare the actual results with the target or standards, three cases: more than the target or standard, just equal, and lower than the target. It is lower than the goal to indicate that the strategic goal is not realized, and amendments should be taken or strategic adjustments should be taken.
Reference materials Source: Baidu Encyclopedia-Business Strategy
Corporate strategy is a strategy of corporate overall, long -term, and basic issues. In the form of expression, corporate strategy can be divided into three forms: extended, stable, and contracted. Expanding strategic expansion strategy refers to the strategic form that adopts a positive offensive attitude, which is mainly suitable for industry leading enterprises, companies with development strength and enterprises in emerging industries. Specific strategic forms include: market penetration strategies, diversified business strategies, and joint operation strategies. 1. Market penetration strategy Market penetration strategy refers to the expansion strategy to realize the market gradually expansion. This strategy can expand production scale, increase production capacity, increase product functions, improve product purposes, broaden sales channels, develop new markets, reduce product costs, and reduce product costs. The concentrated resource advantage and other single strategies or combined strategies are carried out. The core of its strategy is reflected in two aspects: using existing products to open up new markets to achieve penetration and provide new products to existing markets to achieve penetration. Market penetration strategy is a typical competitive strategy, mainly including: cost -leading strategy, differentiation strategy, and centralized strategy. Cost -leading strategy is to strengthen cost control, so that the overall operating cost of the enterprise is at the lowest level of the industry; the differentiated strategy is the different characteristic of the company’s business characteristics (from the aspects of products, brands, service methods, development strategies, etc.). Strategy; centralized strategy is the strategy of enterprises to form professional advantages (serving professional markets or based on a certain regional market, etc.) through centralized resources. In textbooks, cost -leading strategies, differentiation strategies, and centralized strategies are called “business strategies”, “business strategies” or “direct competition strategies”. 2. The diversified operation strategy of diversified operations refers to the expansion strategy of two or more industries that operate two or more industries at the same time. Comprehensive diversification. Tongxin diversification is the use of the original technology and advantageous resources to face the diversified operation of the new market and new customers to increase the realization of new businesses; the level of diversification is a diversified operation of new technologies to increase the realization of new businesses for the existing market and customers. ; Comprehensive diversification is a diversified operation that directly uses new technologies to enter the new market. The diversified business strategy is suitable for the choice of large and medium -sized enterprises. The strategy can make full use of the business resources of the enterprise, improve the utilization rate of idle assets, expand the scope of business, relieve competition pressure, reduce operating costs, disperse operating risks, enhance comprehensive competitive advantages, accelerate acceleration Groupization process. However, the implementation of a diversified strategy should consider selecting the association, corporate control, and cross -industry investment risks. 3. Joint operation strategy and joint operation strategy refers to the expansion strategy of two or more independent business entities to jointly establish an extended strategy of operating entities or corporate groups, which is an inevitable form for socio -economic development to a certain stage. The implementation of this strategy is conducive to the effective combination and reasonable allocation of corporate resources, increase the scale of operating capital, achieve complementary advantages, enhance the competitiveness of gathering, accelerate the expansion speed, and promote the development of large -scale economy. In Western countries with developed industries, joint operations mainly adopt the form of controlling the establishment of enterprise groups. The common characteristics of each group are: Two two types of shareholding (mutual shareholding) and one -way shareholding are used, and they are divided into two control methods of the group with large banks as the core and the large manufacturer of large manufacturers. Essence In China, the joint operation mainly adopts the form of mergers, mergers, holding, and shares. The establishment of an enterprise alliance body through horizontal joint joint operation can be divided into: integrated strategy, corporate group strategy, corporate merger strategy, corporate merger There are four types of strategy. The corporate consolidation strategy refers to the conjunction of the unity of assets, public relations, and business activities through the same authority and operating rights through the ownership and operating rights, and jointly establish a joint form of a new legal person qualification. Adopting a consolidated strategy to optimize the resource structure, achieve complementary advantages, and expand the scale of business, but it is also easy to absorb non -performing assets and increase the risk of mergers. Enterprise merger strategy is a joint form that enterprises obtain all assets or control of another enterprise through cash purchase or stock exchange. It is characterized by: an merged enterprise abandon the legal person’s qualification and transfer property rights, but retains the name of the original enterprise to become a durable enterprise. A mellasty enterprises obtain property rights and bear the responsibility and obligation of the debt and debt of the merged corporate corporate. Through mergers, it can integrate social resources, expand production scale, and rapidly increase corporate output, but it is also easy to disperse corporate resources and lead to business out of control. The stable strategy and stable strategy is a strategic form of a stable development attitude. It is mainly suitable for the choice of medium and below enterprises or large -scale enterprises with downturn, which can be divided into: no growth strategy (maintenance of output, brand, image, status and other levels Two strategic forms, the micro -growth strategy (the level of competition is slightly increased on the original). The strategy emphasizes the preservation power and can effectively control the risk of business, but the development speed is slow and the competitive power is weak. The shrinking strategic contraction strategy is a strategic form of conservative business attitude. It is mainly suitable for the choice of crisis companies with weak markets, inflation, products entering the recession period, management out of control, operating losses, insufficient funds, lack of resources, and vague development directions. It can be divided into three strategic forms: transfer strategy, retreat strategy, and liquidation strategy. The transfer strategy is the strategy of changing the business plan and adjusting the operation and deployment, transferring market areas (mainly from large markets to small markets) or industry fields (shifting from high -tech to low -tech fields); The strategy of expenditure, reducing output, exiting or abandoning some regional or market channels; the liquidation strategy is to repay the debt or stop operating activities by selling or transferring parts of the enterprise or all assets. The advantages of a shrinking strategy are through integrating effective resources, optimizing the industrial structure, preserving living power, reducing the loss of corporate losses, continuing the life of the enterprise, and can strengthen internal restructuring through centralized resource advantages to make new development. Its disadvantage is that it is easy to abandon some effective resources, affect the reputation of the enterprise, lead to low morale, cause talent loss, and threaten enterprises to survive. Adjusting business ideas, implementing system management, streamlined organizations, optimizing industrial structure, revitalizing backlog funds, and unnecessary expenses of compression are the focus of the strategy needs.
The overall strategy can generally be divided into: defense strategy, stable strategy, tightening strategy, hybrid strategy, offensive strategy, and growth strategy.
1. Defense strategy is also known as “defensive strategy”. One of the competitive strategies. Enterprises maintain the status quo or respond to the incident of incidents that may harm the competitive advantage and profitability of enterprises. Including tightening, peeling, liquidation, etc.
2, stable strategy refers to the same strategic goal as the company follows the same past, maintaining a consistent growth rate without changing basic products or business scope. It is a strategy that adopts products, markets and other aspects of attacking as the purpose of attacking, and safe operations, and does not take greater risks.
3. The so -called tightening strategy refers to a business strategy that is a business strategy with a large strategic area and basic level from the current strategic operation field and basic level. Compared with the stable strategy and growth strategy, a tightening strategy is a negative development strategy.
4. The mixed strategy is a combination of stable strategy, growth strategy and austerity strategy. In fact, many companies with a certain scale are not just a strategy. In the long run, it is a variety of strategies. In conjunction with.
5, Growth, also known as Expansion, Attack Strategy, and Development Strategy (or translated as a growth strategy).
From the perspective of enterprise development, any successful enterprise should go through a period of lack of growth strategy, because in essence, only the growth strategy can continuously expand the size of the enterprise, so that the company’s competitiveness is weak and small. Small enterprises have developed into a large large enterprise.
This in corporate strategic management has many types of strategic types that can be selected. This is not only because of the different perspectives of corporate decision makers, but also because the enterprise has different levels, different internal qualities, and external environment. Choose different strategies under conditions.
The content of the overall strategy of the enterprise includes:
1. Selection of business scope;
2. Specific advantages of service scope;
3. The target result.
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