Analysis on the future development trend and market prospect of adult products industry in 2022
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The development status of adult products, adult products market demand in the end big? Adult products are in great demand overseas, with more than 40% of people using or having used adult products. Australia, the Middle East, Africa and even Southeast Asia also have considerable demand for adult products. Therefore, most Chinese adult products industry enterprises choose to go to sea.
Analysis on the future development trend and market prospect of adult products industry in 2022
Adult products can be divided into condoms, pregnancy tests and other family planning products, time-delay spray, time-delay rings, lubricants, massage oil and other health products, sex uniforms, aircraft cups, vibrators, the rose toys and other sex products, as well as derivative intelligent sex hardware and sex hotels, which meet the needs of various groups of people, but also spawned a number of market segments. Such as family planning products, health products, sex products, intelligent hardware and derived from all kinds of sex hotels.
With the advent of the new era, many of the new generation, such as the post-90s and post-00s, have received more ideas and more education, and have begun to open up their views on sex. Nowadays, Chinese people do not shy away from discussing the issue of “sex” in the past, and with the development of sex, a certain market also began to expand, and now it has reached 100 billion market.
China now has 92 million people living alone. The number of single adults in China reached 240 million in 2018, with more than 77 million living alone, and the figure is expected to rise to 92 million by 2021, according to the Ministry of Civil Affairs. Single people are changing the amount of food and drink they eat and drink. Most single people have the ability to consume independently, pursue convenience, efficiency and quality, and are willing to spend to “please themselves”, which will bring dividends and business opportunities to various industries, experts said.
According to China Research Institute of Industry published “2022-2026 China adult products industry competition pattern and development trend forecast report” shows
The “self-pleasing economy” is full of business opportunities. Statistics show that 42 percent of single consumers spend money for “self-pleasing”, while only 27 percent of non-single consumers do. In China, there are more than 200 million single people, they have converged into a huge new consumption force, and give birth to a new consumption concept, and a new consumption mode. As the “single economy” continues to thrive, more and more industries are flocking to the track. And how to create a more exclusive, personalized consumption scene for the single population has become a new topic for businesses.
The market performance of consumers and the big data of e-commerce show that “self-pleasing consumption” is becoming the mainstream consumption mode. In the forefront of rapid consumption upgrading tide, consumers are willing to please themselves within the maximum consumption capacity, and the market of “self-pleasing economy” can be said to be unlimited business opportunities.
According to the survey, 34.82% of respondents want to try adult products, 28.13% think adult products are pleasant, 27.23% of respondents maintain a neutral attitude towards adult products, only less than 10% of users reject the attitude.
Enterprise check data shows that there are 9.0 million existing “spice products” related enterprises in our country. In 2020, the number of registered enterprises exploded, with 29,600 enterprises registered in the whole year, a year-on-year increase of 622.0%; A total of 44,000 enterprises were registered in the first half of this year, up 923.3% year on year. In terms of the distribution of provinces, Guangdong exceeded other provinces with 19,000 enterprises, followed by Shandong and Zhejiang. In addition, 67 percent of enterprises have registered capital of less than 1 million yuan. With the gradual regulation of the sex toy market, the sex toy industry is developing rapidly at the same time, but also along the direction of “sunshine and fresh”.
In terms of the development status of sex toy related enterprises in the past decade, the growth of enterprise registration was slow before 2020, which was the explosive period of enterprise registration, with a total of 29,600 enterprises registered in the whole year, with a year-on-year growth of 622.0%.
In China, there are more than 70 percent of adults in a population of 1.4 billion, 47 million left-behind women, 180 million unmarried adults, 290 million married adults with sexual disabilities, and 80 million hypersexualized people. Facing such a huge potential consumer group, the prospect of China’s adult products market is very considerable.
As a profiteering industry, adult products can basically maintain 100% gross margin through traditional channels from manufacturers to brands, wholesalers, retailers and then to customers. It is conservatively estimated that the gross margin of e-commerce channels is also 50%. The average gross profit rate of Chinese adult products production enterprises is between 40% and 50%.
There have been great changes in the consumption type, quantity and quality of Chinese male consumption, and they have begun to occupy more and more power of discourse in the submarket. The blue sea of male consumption is gradually formed. Data show that in 2019, the market scale of China’s sex e-commerce reached 38.92 billion yuan, and maintained a rapid growth rate of more than 50%. In 2020, the market scale of China’s sex e-commerce exceeded 60 billion yuan, and it is expected to break through 100 billion yuan in 2022.
The adult products industry research report aims to start with the national economic and industrial development strategy, analyze the future policy trend of adult products and the development trend of the regulatory system, and tap the market potential of the adult products industry. Based on the in-depth research of key market segments, Provide a vivid description of the market changes from the perspectives of industrial scale, industrial structure, regional structure, market competition, industrial profit level, and clear development direction.